An interactive product catalog consisting of graphic objects has been developed for the e-commerce business of MiniTec GmbH. On the internet, the customer can easily navigate through complex and technically demanding product systems, select orders, and place them via mouse click into a virtual shopping cart.

In 2004, MiniTec GmbH started with a multi-language version of such an e-catalogue, which shows the following advantages:

• competitive edge due of the graphic display and functionality of this novel software
• presence on international markets, enabled by multilingual and country-specific versions
• up-to-date information given by real-time supplementations and modifications
• new customer contacts and strengthened customer retention using internet technologies
• high cost efficiency via consequent utilization of the potentials of content management